Why We Choose Not to Sell Certain Embroidery Machines

At TheEmbroideryWarehouse, we’ve spent nearly 30 years working with:

  • commercial embroidery machines
  • industrial embroidery equipment
  • embroidery machine repairs
  • production embroidery shops nationwide

Because of that experience, we’ve become very selective about the embroidery machine brands we choose to sell and support.

There are certain brands you simply will not see us heavily promoting, stocking, or recommending.

Not because we are restricted.
Not because of contracts.
Not because of legal obligations.

👉 We simply do not want the hassle.

Brands We Generally Avoid

Some brands we typically avoid include:

  • Ricoma
  • Highland
  • BAI
  • Redline
  • Smartstitch
  • various no-name Amazon/eBay embroidery machines

These machines are often heavily marketed online through:

  • YouTube ads
  • social media promotions
  • influencer marketing
  • financing offers

But after decades in the embroidery industry, we focus more on:

  • long-term reliability
  • production performance
  • supportability
  • real-world embroidery use

Why We Don’t Want to Deal With Them

The reality is simple:
many of these machines create unnecessary headaches.

Common problems include:

  • inconsistent support
  • difficult troubleshooting
  • lower resale value
  • weak long-term parts support
  • more service complications

A lot of embroidery machine companies are excellent at selling machines.

That does not always mean the machines are ideal for long-term production.

What We Prefer Instead

At TheEmbroideryWarehouse, we focus on proven commercial embroidery machine platforms including:

These are machines known for:

  • commercial production capability
  • long-term durability
  • strong cap embroidery performance
  • real parts and service support

We Support What We Believe In

At the end of the day, we sell and support the equipment we actually want to work on ourselves.

We are under no obligation to:

  • buy certain machines
  • take certain trade-ins
  • support every embroidery brand on the market

We simply choose to focus on machines that:

  • make embroidery businesses money
  • run production reliably
  • are worth supporting long-term

The Bottom Line

A commercial embroidery machine is a serious production investment.

That’s why TheEmbroideryWarehouse focuses on embroidery equipment we trust—not just whatever happens to be heavily advertised online.